Webinars

Next Webinar

28 Feb 2019

A Blueprint for CRM Success

Sponsored by

28th February
12pm

In this webinar CRM Analyst Martin Schneider will outline some of the key elements of planning and rolling out an effective CRM strategy. He will cover the importance of building a differentiated CRM initiative inside your organisation; one that allows your company to stand out on customer experience, and not on price. The webinar will also highlight the key characteristics you will want to look for in a CRM partner and vendor and some ways to set initial baselines and metrics for measuring CRM success. Finally, Martin will share some insights into planning out your initiative and get started on the right foot – with user adoption always at the forefront of your mind.

Presenters

Martin Schneider

SugarCRM

Steve Hurst

Engage Business Media
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Martin Schneider

Head of Corporate Strategy

Former analyst, now marketing leader with a penchant for emerging technologies, evangelism and product messaging.

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Steve Hurst

Editorial Director

Steve is a successful career journalist, thought leader and published author with a wealth of experience in all forms of media, both offline and online, including local and national press, trade and business publications, TV and radio, websites, social media and online web event broadcasting. Since its launch, Engage Customer has rapidly established itself as beacon of thought leadership in a rapidly changing customer environment. Steve is widely recognised as one of the world’s leading journalistic authorities in the fields of customer and employee engagement strategy and the increasingly important role of multichannel customer engagement strategies in business..

Register for this webinar now

Upcoming Webinars

20 Mar 2019

Oddschecker Case Study: Accelerating Product Development with an Insight Community

Sponsored by

20th March
12pm

Oddschecker is the UK’s #1 Odds comparison site giving users direct access to the best prices from the top bookmaking brands.

The UK online gambling industry has been one of the fastest growing and technologically innovative sectors in recent years and Oddschecker is no different. We use cutting edge technology to hold our place at the centre of the industry, being a key player in client brand awareness and acquisition for bookmakers.

In order to accelerate product development in line with customer expectations and expand their base of loyal and regular users, Oddschecker identified the need to engage with their users on a deeper level and invest in ongoing customer insight.

Watch our webinar to hear directly from Oddschecker’s Customer Insight Analyst on the below:

  • How Oddschecker continues to engage with 1400+ opted-in members to drive more strategic, customer-centric product decisions
  • How the team have streamlined product development projects by injecting live member feedback directly into the process
  • Best practices for closing the feedback loop on negative user reviews

Presenters

Eric Dymond

Vision Critical

Peter Morris

Oddschecker

Steve Hurst

Engage Business Media
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Eric Dymond

Senior Customer Success Manager

Responsible for strategy, retention and expansion of 10 separate client accounts
Ensure each customers’ success, engaging with their customers through Insight Communities run on Vision Critical’s platform
Customer consultant for Insight Community management and member engagement
Sell and act as lead contact for projects, engaging supporting teams
Demonstrate Insight Community return on investment to client’s internal stakeholders
Create engaging presentations for and lead internal/external meetings in person
Generate content for customer events and use cases
Produce product demo videos for sales pitches
Manager of best Insight Community in EMEA 2016 and 2017

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Peter Morris

Customer Insight Analyst

Peter is a Customer Insight Analyst at Oddschecker. He has a background working in Market Research, specialising in quantitative research. At Oddschecker his role covers the full range of customer understanding, running quant and qual studies that inform every area of the business including product, marketing, brand and design.

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Steve Hurst

Editorial Director

Steve is a successful career journalist, thought leader and published author with a wealth of experience in all forms of media, both offline and online, including local and national press, trade and business publications, TV and radio, websites, social media and online web event broadcasting. Since its launch, Engage Customer has rapidly established itself as beacon of thought leadership in a rapidly changing customer environment. Steve is widely recognised as one of the world’s leading journalistic authorities in the fields of customer and employee engagement strategy and the increasingly important role of multichannel customer engagement strategies in business..

Register for this webinar now

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