Thursday 21st June
Recognising that technology has a vital role to play in delivering an improved customer experience, Equiniti set about building a business case for change. As a part of a larger digital transformation project, Equiniti was developing a new customer website. This presented the ideal opportunity to develop a more consumer-centric service where the role of Knowledge played the leading role. Hear how Equiniti has successfully delivered a consistent, intuitive experience for its customers across multiple platforms.
Stephen Green, Head of Digital Strategy at Equiniti Financial Services is an experienced digital strategy professional specialising in system architecture and gaining the most from technology to extraordinary customer experiences on a giant scale.
Experienced Digital Strategy professional. Specialising in developing strong, positive teams that go further to grow revenues by applying focus, data and user centred design thinking.
Passionate about people, system architecture and getting the most from technology to enable colleagues to deliver great customer experiences at scale.
Business-minded digital leader with background in delivering £m+ digital marketing, online strategy and optimisation work streams.
• Digital Strategy
• C-Level stakeholder management
• Change and Transformation
• Data, Analytics and visualisation.
• Conversion Optimisation / Continuous Improvement – Test/measure/learn processes
• Digital Marketing – Inc. Group Structuring across PPC, CRM, Email, SEO, Display and Affiliates.
• Business development
Steve is a successful career journalist, thought leader and published author with a wealth of experience in all forms of media, both offline and online, including local and national press, trade and business publications, TV and radio, websites, social media and online web event broadcasting. Since its launch, Engage Customer has rapidly established itself as beacon of thought leadership in a rapidly changing customer environment. Steve is widely recognised as one of the world’s leading journalistic authorities in the fields of customer and employee engagement strategy and the increasingly important role of multichannel customer engagement strategies in business..