Webinar- How to build a successful VOC programme: the seven steps to heaven revealed
Join Steve Hurst editorial director of Engage Customer magazine and Claire Sporton VP customer experience at Confirmit to learn just how VOC is evolving, and the strategies that need to be in place for a VOC programme to bring maximum benefit to your organisation and its relationships with employees and customers.
Date: Thursday 21st November 2013
Time: 12noon – 12:45 (GMT)
Presenters:
Steve Hurst, Editorial Director, Engage Customer
Claire Sporton, VP Customer Experience, Confirmit
REGISTER for the Webinar or the on demand playback.
Customers are becoming ever more powerful and also ever more vocal in expressing their views and opinions and giving overall feedback to the organisations they interact with across all channels, online, offline, social and mobile. Customers are enjoying a greater say in the design and delivery of both products and services.
Yes the evolution of the Voice of the Customer (VOC) – internal and external – is one of the most dynamic and fast changing in the entire customer space. Recent research points clearly to the fact that organisations’ spending on VOC programmes is set to rocket over the next few years as they are increasingly recognised as being business critical to their overarching customer strategy.
Webinar chair Steve Hurst will reference some new research in giving his expert thinking and advice on the rapid evolution of VOC as a core part of your customer strategy.
Then for the main presentation Claire Sporton, will go through her 7 steps to VOC heaven, and will provide pragmatic advice on how to put those tips into action, including how to: build executive support, so your programme has the backing it needs to succeed; get the basics right to ensure you have the foundations you need to grow; communicate your successes to inspire action and keep innovating.
Looking forward to having you join us at 12 noon on Thursday 21st of November.
Note: If you can’t attend the webinar at this time, you will receive a recorded playback after the webinar is held, but you still need to register.
