Thought leadership

John Lewis today is to trial a new food concept at its Watford department store, offering customers the opportunity to top-up on Waitrose products whilst shopping in-store. 

The plans will convert 5,500 sq ft of back of house space on the second floor into a ‘little Waitrose at John Lewis’ shop. The shop design will look and feel like a little Waitrose, with the same food expertise and products, but will be run by John Lewis Partners especially for the John Lewis customer.

John Lewis Watford customers will be able to top up on food for the week, shop for dinner or pick up a quick snack. The food offer will be built around core groceries including fresh fruit and deli products as well as convenience ranges of ready meals, fresh pasta, soups and breads, along with the Waitrose 'easy' ranges of prepared meat, fish and vegetables.

The shop will benefit from a bakery counter that will serve bread and viennoiserie products fresh from the oven, alongside individually wrapped cakes and pastries.  Customers will also be able to stock up on an extensive range of ales and beers, and a large assortment of fine wines and champagnes as well as being able to pick up fresh flowers and store cupboard items, including laundry and cleaning products

Andy Street, managing director of John Lewis said: “The success of our Foodhalls at Oxford Street and Bluewater has taught us how to deliver a food offer in an inspiring and accessible way. This new little Waitrose at John Lewis Watford underlines our continuing commitment to invest and innovate in our shops and is a great example of the John Lewis and Waitrose brands working together to provide powerful and compelling destinations for our customers to visit.”

Jonathan Field, managing director of John Lewis Watford, said: “The project is very exciting for Watford and we are delighted that we have been selected to trial the new concept. It provides us with an opportunity to broaden our offer for current customers as well as providing an opportunity to attract new ones. The little Waitrose at John Lewis will also contribute significantly to the local community with the creation of 30 new roles.”




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