Virgin Active has become the first global fitness club to integrate with Amazon Alexa. Launching an app to bring members closer to their workouts, Alexa now gives members a new way to schedule their fitness regime through the voice-controlled home personal assistant.

Alexa will respond to questions about the clubs’ class timetable, class type, location and duration of workout. The app, which was developed by Virgin Active’s in-house team, plans to be developed further to include functionality such as retrieve current bookings and make new bookings by syncing to the Virgin Active mobile app.

Tex Soh, Head of Mobile Delivery at Virgin Active said; “Amazon Alexa is a really exciting piece of tech and the team are excited to be the first fitness club to launch on the device. We’re lucky that our in-house team is nimble and constantly striving to create innovations which will benefit our members’ lives.”

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