Thought leadership

To receive your copy of the research report Register for the Recording of our Social Media Webinar. Shortly after registration you will receive an email from SAP with the report.

Social Media Webinar recorded on 26th March

How social media is driving consumer buying behaviour – ground breaking UK research


Steve Hurst, Editorial Director, Customer Engagement Network

Roland Van Breukelen, Solutions Adviser, SAP Cloud EMEA

Using the insight gathered from the survey of more than 1000 UK consumers, this webinar will look at:

• The importance of timely, relevant and personalised brand response when customers give feedback

• The influence that social media has over consumer perception of and sentiment towards organisations and their brands

• Practical steps to starting your company’s journey to social success in 2013

Webinar attendees will come away with practical steps to build a successful and sustainable long-term social media customer engagement strategy. The benefits are increased customer retention and greater profitability through social media activities.

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