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Voice of the Employee

Two-thirds (68%) of UK workers in the retail sector are currently satisfied in their jobs, according to the Qualtrics Pulse – a new 2017 benchmark of how engaged today’s employees feel within their work environments from Qualtrics, the leader in employee engagement software.

The Qualtrics Pulse surveyed 2,300 UK workers using the Qualtrics Employee ExperienceTM management platform, measuring levels of employee engagement and job satisfaction according to gender, age, location, income and industry sector.

Insights from the Qualtrics Pulse show:

Job satisfaction in retail lags behind the travel and finance sectors:

  • While 68% of workers in retail are satisfied in their job, this is notably less than in the finance sector (74%) and travel & leisure industry (76%)
  • This compares to 67% in manufacturing and 66% in the public sector

Retailers need to focus more on recognition over pay and flexible working:

  • The factors that have the greatest impact on job satisfaction are career prospects and senior engagement, yet retailers don’t score highly for these (49% and 54% respectively)
  • Retail workers are happier with flexible working (63%) and pay (56%), but these aren’t as important as recognition and progression

Ages 25-34 are the “golden years” for workplace satisfaction – but not in retail

  • Job satisfaction peaks for UK workers between 25-34 years old, with 69% of people in this age group saying they are satisfied
  • In contrast, job satisfaction in retail is highest for those aged 45-54 (79%) and significantly lower for those aged 35-44 (60%) 55+

Commenting on the launch of Qualtrics Pulse, Sarah Marrs, Employee Experience Specialist, Qualtrics, said, “In recent years we’ve seen organisations place more emphasis on their employee experience as a critical lever to help shape their customer, brand and product experiences. We’ve also seen the techniques available to measure the employee experience evolve.

“Our Qualtrics Pulse provides a layer of data that many companies simply don’t have access to – uncovering the real-life factors that really influence the behaviour, loyalty and performance of an employee.”

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