Technology, a customer experience management company has launched its cloud-based ONE platform to help businesses deliver highly personalised, relevant and engaging experiences across all digital devices and channels.


Previously known as Thunderhead, the company officially became today to signal its focus on digital customer engagement and availability as software-as-a-service (SaaS) for all its industry segments. The ONE customer engagement platform unifies interactions along the customer journey and delivers the optimal content at every point of interaction, including digital (mobile, web and social), call centres and print, to build measureable engagement, drive brand strength, customer advocacy and revenue. 


“The nature of customer engagement is changing rapidly.  With social and mobile, customers are always connected, yet their interactions with enterprises are often disjointed, impersonal and irrelevant. Today, the customer is in control, and businesses must take an outside-in view. Brand winners and losers will be determined by their ability to captivate consumers with a seamless and continuously improving experience at every interaction throughout their journey,” said Glen Manchester, CEO and founder of


“With we are disrupting the market with the next generation of enterprise solutions in the cloud for customer experience management. Building on our proven expertise in personalisation, multichannel communications and business usability we can take enterprises beyond the world of print, email and web into the dynamic adaptive world of social and mobile customer experience,” added Manchester.


"Brands are built through customer service, and increasingly businesses like us are looking to maximize engagement with our customers at every touchpoint,” commented Julius Christmas, IT director at Acromas Holdings, parent company for leading UK organisations the AA (Automobile Association) and Saga Group.


“With the new ONE cloud platform, gives us the ability to take advantage of the new mobile and social digital landscape to engage with our customers, and to manage seamless experiences across all touchpoints throughout the customer journey. An important feature of ONE for us is the outstanding ease of use and business user empowerment for which is known,” added Christmas.


Continuing the company’s proven leadership in enterprise business usability, empowers businesses to manage in real-time every aspect of the customer journey with minimal IT involvement. Business users, such as marketing, sales and service, can use the ONE SaaS platform to design and proactively manage interactions to deliver deeper customer engagement and greater revenues.

You may also like...

Keep Up To Date - Subscribe To Our Email Newsletter Today

Get the latest industry news direct to your inbox on all your devices.

We may use your information to send you details about goods and services which we feel may be of interest to you. We will process your data in accordance with our Privacy Policy as displayed on our parent website