Technology a customer experience management company has launched its SaaS ONE Engagement Platform, which is designed to help brands intelligently engage with their customers and manage their journeys, humanising digital interactions, fostering deeper relationships and increasing customer insight.

The ONE Engagement Platform is a suite of SaaS solutions that enables businesses to deliver highly personalised and engaging experiences across all touchpoints, building measureable engagement and driving brand strength, customer advocacy and revenue growth.

It optimises and shapes interactions throughout each customer’s journey, sensing context, delivering optimised content and maintaining continuity at every point of interaction, whether digital (mobile, web, social) or offline (call centre and print).  ONE provides the strategic foundation for a completely new approach to journey design and visualisation in which business users can design and manage actionable customer journeys.

This new technology builds on the company's proven leadership in enterprise usability and consumer-led interface design, with solutions made for business users from marketing, sales and service to manage, in real-time, every aspect of the customer journey without IT involvement.

“In today’s complex digital world, it is critical for a business to have an outside-in, every-where view of their interactions with their customers. Building deeper understanding of customers and anticipating their needs is the key to building stronger customer relationships, and ultimately brand strength and competitive advantage,” commented Glen Manchester, CEO and founder of “CMOs and CXOs understand that outmoded marketing models no longer work, and that a completely new approach to managing customer experience is needed. Journey management is the key, and changes the game with a clean-sheet design that constitutes the most advanced range of SaaS based customer experience solutions available today.”

"Brands are built through customer service, and increasingly businesses like us are looking to maximise engagement with our customers at every touchpoint,” commented Julius Christmas, IT director at Acromas Holdings, parent company for leading UK organisations the AA (Automobile Association) and Saga Group.  "With the new ONE cloud platform, gives us the ability to take advantage of the new mobile and social digital landscape to engage with our customers, and to manage seamless experiences across all touchpoints throughout the customer journey," added Christmas. will continue to develop and support its award winning NOW solution for Customer Communications Management (CCM), and will offer its customers the flexibility to move to its cloud based solutions in their own time. ONE has been designed to provide seamless continuity with NOW, providing a strategic extension and a smooth evolutionary path to more advanced CXM solutions.

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