SXSE Workshops – Social Media 101
So, you have a Facebook page. You've got a Twitter account. Now what?! How can you cut through the "noise" of social media and reach the right audience in ways that your competitors don't?
There can be no doubt that social and digital media has changed the world and by extension, the way we do business – but where do you even start? How can you utilise the advances in technology to talk to your customers in new ways?
Come and hear from the very best in social & digital media – a full day's event in which you'll learn from some of the most successful practitioners in this field.
Why "content is king" – an introduction to content marketing.
How to make marketing more interactive. Finding, creating and curating the best content. Creating a content plan. What, where, how and when to post.
Facebook – what's all the fuss about?
Getting started – the basic, finding fans, privacy. Get "people talking about this". What is Edgerank and why should I care?
Getting started, who to follow, using hashtags. Increasing following and creating conversations. Searching for leads and outreaching to influencers.
Are you really still using the telephone?! An introduction to digital marketing strategy
Beyond the basics: improving interaction. New ways to find your customers. How do you leverage people's time surfing the net to improve your relationship?
Blogging a dead horse
Why should I have a blog? Finding an audience. Why businesses need bloggers.
…and much more besides!
TICKETS ARE AVAILABLE AT http://sxseworkshops.eventbrite.co.uk
Described by the New York Times as a “Social Media Hellraiser”, Jon is best known for his gatecrashing of the music industry in 2009 with his phenomenal ‘Rage Against The X Factor’ campaign, sweeping Rap/Metal band Rage Against The Machine into the sought after UK Christmas No.1 spot. His carefully executed plan not only outsold the previously unbeatable X Factor single, but broke a Guinness chart record in the process as well as raising over £150,000 for charity. This success opened the door for Jon to work on campaigns for some big artists in the industry including Nirvana, Sex Pistols, Rod Stewart, a No.1 album for The Rolling Stones, plus the 2012 Christmas No.1 campaign for The Justice Collective.
Jon has won awards for his social media and charity work including the Metal Hammer Golden God award (the one he’s most proud of), and nominated for many others including the National Marketer of the Year award (losing to the Compare The Meerkat campaign).
Aside from music-related projects, Jon was also a key member of the Save 6Music campaign, plus has worked with many large brands such as IKEA, Confused.com, and Hyundai.
Not only is Jon also infamous for creating the ‘Condescending Corporate Brand’, a cheeky swipe at large companies trying to ‘do’ social media, but did you know he ‘designed’ the 25th anniversary sandwich for Pret a Manger? …their ‘Bacon’ sandwich!
Ben is the founder of London's grassroots social media festival SXSE London, a charity event covering all things digital that tries to answer the question "How is technology changing us?"
Ben also created the biggest political Facebook campaign in UK history with membership of nearly 200,000 people, which surpassed the number of Facebook fans of all the political parties combined at the time and received national media coverage.
Formerly from a B2B marketing background, Ben now consults on social media for companies at a national and global level. In the last couple of years he has project-managed for the multiple award-winning Rabbit agency, where he ran several campaigns and events for national and global clients, winning PRCA's "Best Campaign" award for AVG's Digital Diaries series. He also trained their team in community management – they went on to win Agency of the Year in 2012
He was also responsible for growing global online communities of nearly 2 million for AVG Antivirus, winning Useful Social Media's "most social business" award in the process.
Siân To is a blogger, pr and social strategist, known for her groundbreaking social media-led charity campaigns, #Blogladesh and #ShareNiger.
After 15 years of traditional PR experience, Siân went social when she started blogging in 2009. In January 2010 she founded CyberMummy (the UK's first blogger conference) and in August of that year she embarked on a life changing journey as an ambassador for Save the Children that took her from the slums of Bangladesh to the UN in New York and tea at Downing Street.
Following two successful CyberMummy events, Cybher™ was born, becoming the UK's most talked about blogger event of 2012. Siân's social media and charity work was recognised when in October last year she was named as one of 2012's Women of the Year.
Siân regularly consults for a diverse mix of family targeted brands. Mum to four, she loves cats, vintage kitsch and Morrissey.
Karl is the digital strategist, cunning-plan-maker and creative genius behind some of the UK's most innovative digital campaigns.
Originally coming from digital work in the public sector (and therefore experienced at dealing with both complex challenges and limited budgets) Karl now is the UK associate for Newcycle, the Argentinian creative & digital powerhouse behind the 'Children Notwork' campaign, with clients including Cadbury, Ogilvy, Peugeot, L'Oreal, Burger King and many more.
BUY TICKETS AT: http://sxseworkshops.eventbrite.co.uk