Guest Blogger

Our First Employee Engagement Summit hailed as a world class success

Engage Business Media’s first Employee Engagement Summit held at the Park Plaza Victoria Hotel in London on April 16 attracted more than 300 delegates and was hailed by sponsors, delegates and speakers alike as a world class success, with many describing it as the best event of its kind they had ever attended.

The Employee Engagement Summit highlighted the cultural and commercial benefits of organisations taking a holistic and joined-up view of their employee and customer engagement strategies.

The Summit focussed firmly on the key issues, challenges and opportunities around engaging our people and including a heady mix of case studies, expert opinion, analysis, meet the speaker sessions and high level networking opportunities.

Mouth-watering line up of case studies

In addition to a mouth-watering line up of case study presentations from the likes of Mars, Coca Cola, Specsavers, Molson Coors, Affinity Water, AMEX, RSA, Tata Consultancy Services, and the RSPB, our Employee Engagement Summit included inspirational keynotes from Peter Flade managing partner at Summit partner Gallup, David MacLeod and Nita Clarke co-chairs of Engage for Success and Clodagh O’Reilly chair of the Association of Business Psychology

The Summit was held against the backcloth of a whole body of recent research including from the Financial Times that the two most important business challenges identified by CEO’s are around their people and their customer relationships. There is an irrefutable body of evidence which proves that organisations with engaged employees have lower attrition, have more engaged customers and as a result gain long-term competitive advantage.

While CEOs are putting their people and their customer relationships at the top of their business agenda – still not enough of them really drawing a causal link between the two, and making it part of an overarching business strategy.

Spotlight on those organisations getting it right

The signs are that businesses are moving in the right direction, and those who do are enjoying a clear competitive advantage. The Employee Engagement Summit placed the spotlight firmly on those organisations who are getting their employee engagement strategies right.

The Customer Engagement Summit, also chaired by Employee Engagement Summit chair Mike Havard of Ember, is already recognised as the leading joined-up customer experience event of the year – and the unmitigated success of our first Employee has quickly established it as the leader in its field.

When we launched what is now Engage Business Media six years ago our rationale was underpinned by a commitment to highlighting the importance of organisations taking a joined up approach to engaging our people and our customers.

Still much work to be done

The Employee Engagement Summit comes as a growing number of organisations are realising the business benefits that accrue when they forge a link between engagement of their employees and their customers – although there is still much work to be done.

Employee Engagement has indeed always been high on our and the time is now right for us to expand our portfolio of activities and drill down into the challenges and opportunities that come from effective employee engagement strategies.

The virtuous circle formed by highly engaged, motivated and well directed employees interacting across departments with increasingly sophisticated and demanding digital age customers is the only sustainable way forward and will remain a focal point for our activities. Our 2016 Employee Engagement Summit is already being planned..

You may also like...

Keep Up To Date - Subscribe To Our Email Newsletter Today

Get the latest industry news direct to your inbox on all your devices.

We may use your information to send you details about goods and services which we feel may be of interest to you. We will process your data in accordance with our Privacy Policy as displayed on our parent website