South East Asia: the new hotspot for international expansion | theHRD
Ben Wright, CEO at global expansion solutions provider Velocity Global, explains why South East Asia is a promising location for growing businesses, the challenges they face moving into the region, and how firms can adapt their approach at a time of global economic uncertainty.
NEW BUSINESSES. A RECENT STUDY BY GOOGLE ESTIMATES THE REGION’S INTERNET ECONOMY WILL REACH A VALUE OF $300 BILLION BY 2025, AT WHICH POINT ASIA ALONE WILL CONTRIBUTE AN ESTIMATED 60 PERCENT OF ANNUAL GLOBAL GDP GROWTH.
That same study found that South East Asians are the most engaged web users in the world. Many SEA countries are investing in STEM education and much of the region’s predominantly young population know how to use and build technology as a result. Investors and businesses from across the world, particularly those in tech, are attracted by the region’s potential.
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