A “suggestion form” can now be found on the low-cost carrier’s website encouraging fliers to tell it what changes they want to see.

Mr O’Leary has added a note of explanation. “Over the past 29 years Ryanair has grown from carrying 200,000 to over 81 million customers annually,” he says. “But we want to keep improving our services, which is where you can help me. Please send me your suggestions as to how Ryanair can further improve our industry leading customer service. All suggestions will be gratefully acknowledged by me. I’m looking forward to hearing from you.”

He signs off playfully as “Da Boss” – alongside a smiley face emoticon.


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