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Guest Blogger

When it comes to retail, just having the right product is not enough. Consumers expect a certain quality of experience from the brands they shop with and aren’t afraid to take their custom elsewhere if those expectations aren’t met. With the high street more competitive than ever, and increasingly under threat from eCommerce only players, getting the customer experience right is fundamental to success. That experience is based on everything from branding to price to staff, with each part playing a significant role.

Once you’ve got a customer in your store you want to make sure that they are engaged and looked after. This is where your staff comes in, greeting customers, helping them find their way around the store and pointing them in the direction of the products they want. Staff are a finite resource, though. How do you ensure that every customer is getting the service and experience that will keep them coming back?

Retailers regularly make use of technology to make their operations more effective but for the most part, this rarely makes on to the shop floor. Retailers need to; leverage technology such as AI and robotics to create the experiences that will keep those customers coming back and create a key differentiator from the high street neighbours and online competitors.

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