Salesforce Communities next big thing?
Salesforce Communities claims to be the only community platform that combines the power of social networking with business processes for breakthrough collaboration and productivity
New technology will accelerate the industry’s transformation to the social enterprise Salesforce Communities will combine social networking features such as profiles, real-time feeds, trending topics, recommendations and influence measurement, with the business information and processes in Salesforce. With Salesforce Communities, enterprises will be empowered to deliver completely new levels of collaboration and productivity through custom, branded communities.
“Today, more than ever, companies need to put customers at the heart of their business,” said Doug Bewsher, senior vice president, Salesforce Chatter. “With Salesforce Communities, enterprises will be able to break the boundaries of their companies, connecting them much closer to their customers and partners.”
“Our goal was to build deeper relationships with our mid-size business partners across the world, and be seen as builders, not just bankers,” said Ian Forrest, vice president, Global Marketing, GE Capital. “With Access GE built on Salesforce Communities, we have deployed more than 50 custom communities, leading to stronger partnerships with companies.”
“Salesforce Communities will enable companies to build stronger, more valuable relationships with customers, partners and employees through custom communities – designed to address and support specific business needs,” said Mary Wardley, vice president, CRM and Enterprise Applications, IDC. “When delivered within the context of the business process of Salesforce, Communities has the potential to facilitate strategic collaboration across enterprises and with customers and partners above the capabilities of online peer communities, which have the tendency to be either entirely conversational or entirely transactional.”
Legacy technology has failed to deliver on the promise of connecting companies with their customers and partners. Existing offerings are either entirely conversational, such as discussion forums or entirely transactional, such as portals, and so are disconnected from the business.