QuestBack on social media mission
Hypatia Research Group has ranked QuestBack a top performer among 24 Social Analytics & Intelligence (SA&I) vendors in its 2012 GalaxyTM Vendor Evaluations.
In the report titled "Social Analytics & Intelligence: Converting Contextual to Actionable Insights," Hypatia Research cites QuestBack’s solid corporate vision and the power of its solutions to help organizations utilize social channels for decision support and engagement as chief among the reasons for its leadership positioning.
“A solid corporate vision on how existing customers might benefit from state-of-the-art market research, social engagement, social CRM tools and services on a fully-integrated platform resulted in high scores for QuestBack,” said the report’s author Leslie Ament, Vice President of Research & Senior Analyst at Hypatia Research.
“Notable among the capabilities demonstrated is the ability for organizations to bring customers out of Twitter postings into structured feedback patterns via survey links in order to qualify, identify, or route issues requiring resolution or response. It is this rules-based business process workflow functionality that empowers organizations to utilize their social channels for decision support and engagement for value creation.”
"To be named a leader in the social analytics and intelligence space by a respected firm like Hypatia Research validates what our customers tell us every day – that QuestBack understands their needs and helps them by delivering a holistic social engagement solution," said Ivar Kroghrud, CEO, QuestBack. "We’ve always believed that the strength of our solutions distinguish us from the competition and this recognition by Hypatia only underscores our conviction to continue to innovate for our customers.”
Hypatia Research’s 2012 Galaxy Vendor Evaluation Report assessed two dozen leading SA&I vendors currently in the market. Software vendors were scored via weighted modeling utilizing 12 data-driven dimensional criteria coupled with software product demonstrations and more than 500 end-user customer interviews and product demonstrations. The research study is 50 pages, contains 21 figures and several business case justification examples. QuestBack was the only EFM vendor included in the report.