QuestBack, a global leader in enterprise feedback management (EFM) and social CRM has launched Enterprise Feedback Suite 10, a feedback and engagement platform that adapts to any mobile device and integrates social media engagement with online feedback.

The web-based modulated platform includes a new mobile-first architecture, which optimizes online surveys to adapt for “touch functionality” and other capabilities on popular smartphones and tablets to optimize the user experience. Surveys automatically adjust to fit screen sizes for any mobile device.

QuestBack Enterprise Feedback Suite (EFS) 10 also allows companies to generate visually stimulating surveys with icons and images to give questions a playful nature, raising response rates and improving data quality of surveys. Enterprises seeking to understand sentiment through the Voice of the Customer (VoC) and the their own employees through Voice of the Employee (VoE) can benefit significantly from these features.

“Our customers thrive on gathering real-time feedback from their employees and customers.  The new QuestBack platform is the most powerful, and accurate way to accomplish this,” said Oliver Trabert, Chief Technology Officer for QuestBack. “QuestBack’s Enterprise Feedback Suite 10 provides the ability for managers to create, collect and easily manage multiple feedback channels, delivering valuable insights for key decision making.”

An intuitive user interface allows enterprises to create custom surveys efficiently for fast deployment, which is essential for real-time, event-driven consumer responses. Enterprise Feedback Suite 10 integrates with existing enterprise software like CRM, ERP and HRM to optimize business decision-making through both VoC and VoE.

"VoC initiatives require the ability to capture, store, analyze and act upon a vast array of customer feedback data ranging from a tweet to a survey to a call recording,” according to Jim Davies and Bill O’Kane, Research Directors at Gartner Inc. “When organizations have the ability to both listen and act holistically, that is, across the entire organization, profound improvements can be made to the customer experience and customer goals such as satisfaction, retention and revenue growth."

 The new platform also enables feedback projects to be executed more quickly and creatively with new question methodologies, built-in intuitive survey and layout editors, and a reinvented media library.

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