Thought leadership

Organisations from across the UK and abroad were recognised for their outstanding customer service at The WOW! Awards 2012 Gala Ceremony in London.

These prestigious awards are purely based on customer nominations for excellent service. Finalists were judged by an independent panel of experts from high profile British organisations, media and academia.

This annual ceremony has become recognised as a highlight of the British awards calendar and an emotional rollercoaster. The majority of winners are front liners who have had real impact on their customers. This year’s winners included representatives from the NHS and emergency services, as well as police officers, utility providers, housing associations and cleaners.

All of the winners at this year’s ceremony expressed their pride and ­appreciation.

The coveted “Most Inspiring Front Liner” awards were won by Stephen Gayton of Warwickshire County Council and Sam Wardle of Durham Police for the Public sector and Debbie MacLachlan of Spotless Commercial Cleaning for the Private sector.

This year the international category was won by Green Bay Police Department in Wisconsin, America and the leadership award was won by Peter Merrett of Jones Lang LaSalle in Australia.

For a full list of winners and/ or to see all photos from the 2012 awards ceremony, please visit

Full list of winners as follows

Kelly Reed, Cleveland Fire Brigade; – WOW! You Changed My Life 2012

Cleveland Fire Brigade; – Serving the Community: Best Organisation 2012

Cheryl Morley, Medway NHS Foundation Trust; – WOW! That’s Really Special 2012

Welsh Water; – Best Utility Provider 2012

Debbie MacLachlan, Spotless Commercial Cleaning; – Most Inspiring Front Liner 2012 (Private Sector)

Sam Wardle, Durham Constabulary; – Most Inspiring Front Liner 2012 (Public Sector)

Stephen Gayton, Warwickshire County Council; – Most Inspiring Front Liner 2012 (Public Sector)

Safe-Move; – Serving Other Businesses: Best Business 2012

Saxon Pool & Leisure Centre, Stevenage Leisure Ltd; – WOW! What a Team 2012

Peter Merrett, Jones Lang LaSalle; – The Leadership Award 2012

City University Student Centre; – Services to Students Award 2012

Cleveland Fire Brigade; – Best Newcomer 2012

Dolly Garzon, MWB Business Exchange; – Front of House Award 2012

Reception Team, Tower 42; – Front of House Award 2012

Glasgow Housing Association; – Best Housing Association 2012

British Gas; – OWW! To WOW! 2012

Green Bay Police Department; – International Award 2012


The awards are sponsored by SiTEL, Tower 42, Rhodes Twenty Four and Vertigo 42.

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