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Creating a Unified Workplace Culture

Listen to this 30-minute fireside chat from the 2023 Future of Work Conference as Jo Moffatt interviewed Fortnum & Mason’s Sam Bleazard, on how you can take steps to start creating a more unified workplace culture.

Looking at authentic human storytelling and the employee experience in a post pandemic world - how do you develop your Employer Brand to build pride, retain your people but also attract new talent?

As a focus on storytelling and fast-moving content sharpened significantly during the pandemic, Jo and Sam discussed what this now means for communications professionals.

What’s the story you’re not telling, or your organisation isn’t telling? How do your people view your Brand, do they have any pre-conceived ideas, and what difference can you make? What’s the X-Factor, or the magic ingredient within your organisation that pulls your people together in the most powerful way?

Creating a unified culture requires commitment, tenacity and belief at all levels – but communication professionals have a role to play in an ever-changing world to lead by example. Jo and Sam explored the principles of authentic storytelling (at its most powerful), being respectful to your organisation, and also explore some practical steps to building a culture from the inside, and on the ground.

 

 
Jo Moffatt

Jo Moffatt

Engage for Success Partnerships & Strategy Director

Jo has been a volunteer with the Engage for Success movement since its launch.  As Partnerships & Strategy Director she sits on the Advisory Board and co-hosts the weekly Engage for Success radio show, interviewing guests from across the engagement world. The EFS agenda is absolutely aligned with Jo’s vision ‘to make workplaces better places to be’. As passionate about brands and their power to move people as she is about employee engagement and its vital role in delivering a high performing organisation, Jo put the disciplines together as founder of a leading creative consultancy, leveraging the creative and insight led approach of the advertising world to engage employees inside organisations. Jo becomes almost evangelical about the power a well-positioned and consistently delivered brand has as a catalyst for employee engagement and business success - creating cultures that make workplaces work, for employees as well as shareholders and stakeholders.

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