Plymouth council bowls its customers over

The Council's Customer ServicesTeam was awarded the 'Case Study of the Year' award as part of the annual GovMetric awards.
GovMetric is the provider of the Council's feedback system featuring the smile, the frown and the straight faces, that customers can use to feedback on services received. From April to September 2012 the number of customer feedback received across all channels was 7337.
Cllr Peter Smith, deputy leader of the council said: "Engaging with our customers and being able to shape our services to meet their needs is something we are committed to doing and is in line with our co-operative council ethos.
"Apprentices at the council have been able to dedicate time reviewing and improving our feedback response rates. Their work really has made a big difference and hopefully more and more customers will get involved. Well done to the whole team on achieving this award."