Attest, the consumer intelligence platform, has released the results of a new study exploring the changing attitudes towards health and wellness. The ‘Health and Wellness Report’ is based on the findings of a study, commissioned and carried out by Attest in January 2019, and based on a nationally representative sample of 2,000 UK consumers.

The data showed a clear divide in attitudes towards health, with those aged under 24 and those aged over 55 having vastly different views regarding veganism, fitness and the impact of social media on mental health. However, the research also highlights some common traits across Britain as a whole.

Key Findings:

  • Social media has had a major impact on health and mental wellbeing with significantly more under 24s believing that social media can lead to mental health issues.
    • 85% of under 24s and 67% of over 54s believe that social media can lead to mental health issues
    • 88% of under 24s are planning to spend more time with family in 2019, and a notable 90% admit to spending too much time looking at screens
  • Cutting down on Facebook and Instagram
    • Almost half (49%) of Brits are planning to reduce Facebook use in this year, this followed by Instagram with 24% and Snapchat with 20%
    • 47% of under 24s intend on cutting down on Instagram usage in 2019
  • Veganism continues to grow in popularity for the younger generations and is considered to be a healthy choice by most.
    • Almost one in five (19%) under 24s are choosing to try out a vegan diet this year
    • Over half (51%) of under 24s aim to eat less animal products in 2019, compared to just 34% of those over 54 planning on reducing their meat intake
  • The younger generation is more likely to take more unconventional approaches towards fitness and wellbeing.
    • Under 24s are 14% more likely than over 54s to consider plastic surgery
    • Under 24s are 25% more likely than over 54s to consider alternative medicines
    • 58% of the UK are keen to avoid or limit their sugar intake
  • 72% of under 24s exercise to look in shape yet 50% said that it was too expensive to get fit.

While sleep has been known for playing an important part in physical health, more than half (52%) say that they do not get enough sleep.

Attest’s technology enables companies to put real consumers and data at the heart of every decision. Its scalable intelligence platform enables brands to use real-time insights to connect and engage with target audiences – specifically the ones that companies are missing, know the least about, value the most, and hold the key to growth. Attest is used by consumer-facing companies, to learn, measure and grow ever-faster, across Marketing, Product, Brand, Innovation, Strategy, Competition, Pricing, and beyond.

Jeremy King, CEO of Attest, said, “Trends, ideas and competition are emerging and evolving at an ever-faster rate. It’s crucial that modern brands understand what’s happening so they can adapt, react and improve at the same pace or better. Particularly with the current climate across the retail sector, it is more important than ever for brands to continuously adapt, reevaluate and tailor their communication and engagement strategies. Markets are so fast-paced that the people you were successfully targeting months ago may have vastly changed this week.”

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