eGain the leading provider of cloud-based customer engagement solutions, has announced the availability of eGain Mobile in November 2013. The solution makes mobile customer engagement a snap through existing or new apps, while unifying mobile engagement with other customer touchpoints.

 According to Gartner, in-app purchases (IAPs) will account for 48 percent of app store revenue by 2017, up from 11 percent in 2012. Smart sales offers and real-time service assistance inside apps are increasingly becoming "must haves" to differentiate mobile experiences and to ensure customer satisfaction with mobile commerce.

 eGain Mobile enables businesses to offer eGain-powered engagement options to mobile users through existing or new apps on the Android and iOS platforms. Capabilities include mobile virtual assistant, offers, chat, click-to-call, cobrowse, self-service, and notifications. The solution can be configured and deployed in minutes.