Most employers not engaging staff with social media
Sixty per cent of workers do not have any contact with their employer via social media channels, found a poll of 1,000 working people from recruitment process outsourcers Hyphen.
While the majority of businesses do use social media for marketing purposes – only 17 per cent said their employer does not use it at all – the potential for employee engagement via social media remains unexplored by many, the research suggested.
However, most younger workers would like this to change, with 69 per cent of Generation Y employees (those aged 25-34) saying that an active social media presence is important for an organisation’s reputation and employer brand. Across all age groups, 50 per cent agreed with this.
Underlining the importance of social media for recruitment, a fifth of Generation Y jobseekers say they would routinely look at an organisation’s Twitter feed to find out more about it before considering an application to work there.
Hyphen’s managing director Zain Wadee said: “Used effectively, social media has the power to engage, attract and retain talent, foster new business opportunities and bolster reputation – online and offline.
“Our research shows that businesses are out of touch with a new generation of employees that communicate and engage with organisations online more often than they do offline. Businesses and brands that invest in digital and extend their communications to social networks will ultimately strengthen their talent and profit pipelines.”