Mobile commerce all the rage for customers
New research by delivery company DPD reveals that 23 per cent of people have bought goods online using their smartphone while 19 per cent have shopped online using a tablet computer.
The research shows that the m-commerce trend is set to continue with a quarter of people (24 per cent) saying that they expect to shop via their smartphone or tablet device in the next 12 months. Online shopping apps are key to the m-commerce revolution – 23 per cent of tablet and smartphone users have downloaded online shopping apps to help them make transactions more easily.
Dwain McDonald, DPD's CEO commented, "Technology has revolutionised the way we shop from researching product features, to finding the best deal, through to doorstep delivery. In the space of just a few years m-commerce has grown from zero to an increasingly important retail channel. The m-commerce boom is hugely significant for retailers as internet-connected mobile phones and tablets give customers instant access to the high-street, 24/7.
"Technology savvy home shoppers now not only expect to be able to browse and buy products whenever and wherever, they expect the same access to information when it comes to the delivery of the goods they've ordered. In developing their mobile platforms retailers need to consider the whole customer experience from product search and secure sale, through to delivery. Capturing customers' email and mobile contact details are an essential part of this process. An online sale isn't complete until the goods arrive on the customer's doorstep and many shoppers expect to be able to track the progress of their parcel."