Microsoft expands its retail sector engagement
Building on its commitment to deliver complete shopping experiences, Microsoft announced new alliances with Vantiv Inc. and Sitecore, as well as an expanded relationship with IBM.
In addition, the company highlighted solution innovations on Windows Mobile devices and Microsoft Surface 2, reinforcing the company’s unique position as a retailer and developer of enterprise hardware and business applications. All of this helps ensure that customers get industry-leading solutions that help them reduce costs and complexity and enable them to always be ready for what’s next, according to Microsoft .
As part of Microsoft ’s alliance with Vantiv, one of the leading providers of payment processing services and related technology solutions, Microsoft Dynamics for Retail will deliver a new range of solutions for mobile POS and cloud-connected payments that can help businesses maximize their customer reach at any scale, end-to-end. From simple mobile payment collection in the field and individual direct-sales transactions to retail store operations and more, the combination of Microsoft ’s technology with Vantiv’s scalable, integrated payment processing services and technology will make it easy for businesses to take advantage of their most important asset, people, to offer seamless, best-in-class experiences.
Offering customers the first end-to-end, enterprise e-commerce solution based entirely on Microsoft technology, the company also announced an alliance with Sitecore, a global leader in customer experience management software, to integrate its leading customer experience platform with the leading omni-channel commerce capabilities of Microsoft Dynamics. This combined solution will give businesses the ability to design completely connected online experiences optimized for the behaviors, devices and preferences of visitors with complete, real-time, omni-channel order management, according to Microsoft .
Microsoft also announced an expanded relationship with IBM, combining the powerful capabilities of Microsoft Dynamics AX 2012 R3 in retail and distribution with IBM’s proven global leadership in delivering integrated, enterprise retail solutions. The relationship also includes plans for IBM to develop and deploy differentiated intellectual property to offer unique, enhanced value to customers around world, according to Microsoft .