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Lloyds Bank, one of the leading retail and commercial bank unveils a revitalised brand on the high street, serving a network of 1,300 branches throughout England and Wales. This follows the launch of TSB earlier this month, and marks another milestone in Lloyds Bank’s 250 year history serving the people and businesses of Britain.

Going back to its roots, the revitalisation will focus on Lloyds Bank’s traditional past strengths of putting customers first, delivering on customer service and building a better bank for Britain. Its new identity, built around ‘the moments that matter’ will sit at the heart of the Lloyds Bank brand, leading on service with a focus on the things that matter to customers. Building on its 250 year history, Lloyds Bank is committed to helping Britain prosper, providing banking services to the people and businesses throughout the nation.

Owen Woodley, Managing Director, Lloyds Bank Retail comments: “Today’s announcement marks another milestone in Lloyds Bank’s history. The revitalisation of the brand is an exciting time for the bank but also for our customers. We are committed to going even further to support our customers. The revitalisation reinforces our commitment to better serve our customers as well as delivering on our promise of helping Britain prosper.”

Catherine Kehoe, Brand and Marketing Director comments: “Throughout its 250 year history, Lloyds Bank has long been a brand to be proud of, and today we are building on and revitalising that brand. This is our chance to offer customers something different by focusing on the moments that really matter in life, whether that is helping our customers buy a first home or helping grow their business. We can do this because we have worked hard to ensure our revitalisation will focus on the needs of people and businesses of Britain.”

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