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Guest Blogger

Clare Bowers, Internal Communications Manager at Zoological Society of London (ZSL) and speaker at our upcoming Internal Communications Conference, gives insight into her case study and role …

  1. Can you provide us with an insight into a ‘day in the life’ of your role?

I’m lucky that no two days are the same at ZSL, but that is what you get for having a desk based within the world’s oldest scientific zoo. Some days I’m working with our senior leadership team on how we cascade our employee engagement results, then I’m rushing outside to see if I can spot the newest arrival at the Zoo, like our baby sloth, Elio. I am fortunate that 1,000 colleagues at ZSL are so passionate about what they do, but being globally based, working in huge variety of roles, my challenge is to unite everyone in our purpose to inspire, inform and empower people to stop wild animals going extinct.

  1. What do you think is the most important factor affecting Internal Communications today?

Time is the biggest factor. People are being asked to do more with less – which means they become too task focused and don’t give themselves time to discover all the great things happening with their colleagues and in the workplace. So, any communications we produce needs to worthwhile and stand out.

  1. What do you think the future looks like for Internal Communications?

We need to be agile and accessible, providing content to suit the ways that people want to consume it. The way people communicate in their personal lives will influence how they want to communicate at work. Employee voice is becoming more crucial, with colleagues wanting the freedom to express themselves and talk directly to the senior leaders in a channel that works for them. Senior leaders need the confidence to respond quickly and honestly and personally. As trusted advisors, IC professionals need to encourage and support this behaviour.

  1. Can you provide a sneak peek into your case study?

I promise you lots of behind the scenes footage from our two amazing zoos and teams based overseas, allowing you the chance to see some beautiful animals up close and personal. I will share details of how ZSL is using Yammer as a way of connecting people and their passion for wildlife. If you love wildlife, then this talk is for you.

  1. What are you most looking forward to about the event?

Learning tips and tricks from other IC professionals and building up a network that I can call upon to discuss and share ideas.