Guest Blogger

By Craig Hall, Operations Director, Glass Digital

Three quarters of people will consider the culture of a company before applying for a job there, according to a survey by Glassdoor. Not only that, but the findings also showed that a comfortable and positive working environment is often rated as more of a priority than an impressive salary.

This means it’s incredibly important that business owners and managers put enough time, energy, and money into keeping their employees happy. Not only can it help you to recruit and retain the best talent possible, but it’s also been found that happier workers are more productive. So, it’s well worth making the investment in the long run.

But creating a positive company culture is definitely easier said than done so, to help you out, I’m going to provide you with my top tips which are sure to benefit both your staff and your bottom line.

Ensure your workers have a good work/life balance

We all know how important it is to maintain a healthy work/life balance — it will help to give your employees a sense of fulfilment, keep them happy and healthy so they have to take fewer sick days, and will help to keep them as productive as possible when they’re in the workplace. But it won’t just happen on its own. You have to take steps to help your staff put boundaries between their home and work life, and manage to make the two work well together.

At Glass Digital, we have a flexible working policy which means staff can start work any time between 8am and 10am and then finish between 4pm and 6pm. We also encourage our employees to work from home one day a week. We’ve found that this has really helped people to design their jobs around their lives. For example, if they have somewhere to be after work, they can arrange their schedule accordingly, and can also ensure their working day is compatible with their sleeping patterns. We’ve also seen a reduction in how much time people are taking out of the office for medical appointments, as it’s much easier for them to book them around their working hours. This means our staff are a lot less stressed about fitting everything they need to into each day.

We also ensure our staff know that we don’t expect them to work overtime or check their emails when they’re out of the office. It’s important that they’re able to fully switch off when they’re at home or with their families, as it means they’ll be well-rested and ready to do their best work when they are in the office again.

Recognise and reward a job well done

Some business owners are under the impression that it’s enough to reward their staff for a job well done by paying them each month. But this will only lead to your workers moving on to another company where their achievements are actually recognised. So, if you want to keep your top talent, it’s well worth looking into ways that you can show them they’re appreciated.

Our employees are given regular reviews, which give us the chance to tell them how happy we are with the work they’re doing. We also hold a monthly praise event — people are encouraged to vote for those who’ve done something particularly impressive or helped them out over the last few weeks. Then the two or three people with the most votes are rewarded with a selection of their favourite treats, along with a gift card they can spend on almost anything they want. Every six months, everyone at the company is also given a list of all of their anonymous nominations, so they can be reminded of how well they’ve been doing.

Any job can get stressful every once in a while, but showing our staff that they’re truly appreciated goes a long way towards keeping them happy here. It’s something I think every business could benefit from.

Encourage staff to give you feedback

Finally, it’s vital that you encourage your employees to give feedback about what they do and don’t like about the workplace. As I’ve mentioned, our staff are given regular reviews, and this also gives them a chance to tell us what we can do to make their lives easier. We always take these ideas on board, discuss them among the management team, and look into how we can implement them. We also send out regular surveys so people can give us feedback anonymously, which makes it easier for them to tell us about any particular concerns or issues they’re having.

People don’t just want to feel like another cog in a machine, and asking for your workers’ feedback is a great way to show you truly care about their experience being a positive one. If they’re able to influence the way your workplace operates, and feel comfortable expressing their worries or suggesting improvements, this can really help them to feel like an important part of your company. It should also encourage them to stick around and do their best work for you.

These are just some of the best and most effective ways to create a positive culture among your workers. Take these tips on board and you should find it much easier to recruit great talent, retain your best employees, and grow your business in a sustainable way.

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