Guide to successful mobile engagement strategy
Netbiscuits, the global leader in software solutions for adaptive web development, today published 'The Road to a Universal Mobile Web Experience', a visual guide for brands on how to create a successful mobile strategy.
Based on proprietary data, combined with insights from some of the world's largest brands, Netbiscuits' five step model highlights the importance of Research, Discoverability, Engagement, Deployment, and Measurement and Optimisation in delivering a superior web experience to customers.
Daniel Weisbeck, CMO and Head of Product Strategy at Netbiscuits, commented on the five-step approach, saying: "In a world with a seemingly endless choice of mobile devices and operating systems, brands of all sizes face an increasingly difficult challenge engaging with their customers and delivering the right user experience. The days of simply delivering a one-size-fits-all mobile strategy are gone. Many brands are failing to adequately prepare, with a lack of research meaning they are still not ready to deliver a mobile strategy for all their customers or that it's fit for the future. 'The Road to a Universal Mobile Experience' is not a panacea, but offers some real insights into how brands should be thinking about their approach to mobile. It aims to outline some of the steps they can take to make content available across all relevant platforms, at all times, and optimise the user journey across all different form factors, screen sizes and platforms."
Netbiscuits' feature-rich, enterprise-class platform is the engine behind the mobile web presences of many of the world's leading brands, retailers, and enterprises. Netbiscuits is the only mobile platform to enable rich customer experiences for mobile websites through sophisticated web tools for cross-platform delivery and optimisation, an open development environment for full platform customisation and extension, and the efficiency and power of next-generation mobile publishing via cloud computing.