Getting a 360 degree customer view?
Pitney Bowes Software (PBS), a global provider of data management, predictive analytics and communications management solutions is releasing its flagship Data Management Platform, Spectrum.
This release incorporates master data management capabilities with a future-proof approach that helps organisations build, extend, understand and leverage complex relationships and hierarchies within and across organisational boundaries and into the realm of social networks and big data.
Pitney Bowes Software is now the only Master Data Management (MDM) technology provider that can deliver actionable insight to drive efficient and effective customer interactions and communications across all channels by combining the disciplines of data quality, data integration and master data management with spatial, social and predictive analytics in one comprehensive solution.
According to Gartner, the worldwide MDM forecast includes upwardly revised projected revenue for 2015 of USD$3.2 billion, reflecting a compound annual growth rate (CAGR) of 19.1%. Gartner also states that the ability to create, maintain and leverage a single, trusted, shareable version of master data is increasingly seen as an essential requirement in commercial and noncommercial organisations to support business processes and business decision making. Spectrum MDM addresses the industry need with a fast, agile and cost-effective solution from which organisations can quickly derive tangible business value.
The Spectrum platform develops relationship-centric master data views of an organisation’s critical data assets regardless of whether the relationship (or network) spans process, roles, domains, hierarchies or interactions. Organisations can better understand influencers or brand ambassadors, predict churn, develop new pricing strategies and provide product recommendations. They can also detect non-obvious relationships and fraudulent patterns to mitigate risk. Insights are delivered through visual analysis, web services or event triggers to support both the operational and analytical needs of an organisation.
“The key to establishing a long lasting and fruitful relationship with a customer is showing that you understand them and their needs,” said John O’Hara, President, Pitney Bowes Software. “Spectrum MDM is the only solution available in the marketplace that allows organisations to incorporate social, spatial and predictive analytical capabilities as part of their initiatives to develop comprehensive 360 view of their customers. The insight presented by Spectrum MDM can help organisations transform the system of record to a system of engagement, and that is very powerful".
The Spectrum MDM capabilities provide users with an intuitive and flexible data modeling approach that is not tied to a pre-defined schema, enabling organisations to jump-start their MDM needs in a fast and agile way, unlike the current solutions in the marketplace that require more of a waterfall methodology in rolling out MDM. This in turn enables a faster ROI without the risk of a big bang implementation. More importantly, Spectrum MDM allows organisations to future-proof their investment in an MDM technology and prepare for the big data implosion.