Workplace from Meta is now the core communication channel at Virgin Atlantic. But social media in the work space brings with it a whole host of challenges, including how communications teams cut through the noise and ensure their people are seeing and engaging with important messages.

Steve shares how his communications team has evolved its approach and skillset to focus on mobile first, video storytelling and live events, how they brought the Virgin Atlantic leadership team along for the ride, and the positive impact this is having on engagement and happiness.