Globally Consistent and Locally Relevant - Finding the Balance in a Changing World

How did Ericsson, the Swedish networking and telecommunications company, develop an internal communications strategy that is both globally consistent and locally relevant?

Ericsson’s VP & Head of Employee Communications Marelie Ehlers answered this question in a fireside chat at the 2022 Internal Communications Conference.

Event host and Managing Director of Woodreed Jo Moffatt led the conversation, asking the following questions:

• Having consistency of your messages in any organization, is very important. But being in a large organization, creating consistency of your message is very often a challenge. What do large organizations need to do to become better to maintain global consistency?
• How do you decide when to customize, or localize, and what’s the difference?
• How do you combat ivory tower syndrome? How do you make sure the global office has the pulse of the rest of the organization?