Thought leadership

The survey from mobile analytics firm Rootmetrics  gave EE a so-called Rootscore of 85.5 ahead of 3 (82.7), O2 (68.1) and Vodafone (67.0).EE also headed the overall category with a Rootscore of 88.1 followed by 3 again (84.3). However, the gap to O2 (78.6) and Vodafone (77.8) was less pronounced. The same running order persisted in the call and text categories too.

The Rootscore is the firm’s own methodology, which it describes as being guided by two principles: Testing mobile network performance from a consumer’s point of view, and providing “objective, accurate, and unbiased assessments of performance in helpful and easy-to-understand terms”.

The same firm also supplied the numbers behind last week’s Ofcom survey which cast a favourable light on EE’s network performance, although it used standard measures such as call completion.

“Today’s results, along with last week’s report from Ofcom, show that EE is providing the best mobile experience to businesses and consumers across the UK,” said EE CEO Olaf Swantee.

He added that EE had reduced its dropped call rate to less than 0.5 per cent and is rolling out LTE-Advanced technology, to further improve its call and data experience.

RootMetrics said its tests involved driving “more than 25,000 miles”, as well as tests at more than 1,200 indoor locations. The latter figure was a 20 per cent increase over the previous study conducted in the second half of 2013, it said.



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