Employee Engagement

Cyclescheme’s annual Cycle to Work Day – which aims to encourage everyone to get on their bike and cycle to work – will take place this Thursday 8th August 2019. Last year, over 25,000 people took part in the day up and down the country.

According to research by Hawk Incentives, the leading provider of Cyclescheme in the UK, only 6% of British workers currently cycle to work. Over a third (39%), of people say they would like to, but cite the distance (42%), the time it would take (35%) and fear of danger (34%) as their reason not to. However, with the average person spending £103.46 a month on travelling to work – cycling could be the cost-cutting solution. And in cities, such as London, Coventry and York this cost increases to £127.59, £194.33 and £149.58 a month respectively.

This year, the Cycle to Work scheme has had the biggest shake up since the scheme began. With the Government’s removal of the £1000 cap on tax free cycle purchases, there’s never been a better time to get on your bike. The refreshed take on this initiative means that employers can soon offer an uncapped tax-free option for their employers to purchase a bike. The news means that, for the very first time, e-bikes can be readily obtained via this workplace incentive making the scheme more relevant and accessible to a far greater pool of people.

There’s a host of reasons why cycling to work is worth a pedal. Hawk Incentive’s research reveals that overall, half (50%) of cyclists say it makes them happy, with 68% saying they do it as a form of exercise, 52% saying it’s the quickest, most convenient way to get to work, and a quarter (26%) saying they enjoy the time to themselves a ride to work allows.

Now in its seventh year, Cyclescheme has this year joined forces with online behaviour change platform and app, Love to Ride. To incentivise people, Cyclescheme along with Cube, Rapha, Ribble, Specialized and Trek have pledged £10,000 worth of motivational prizes for those who sign up to this year’s event.

Adrian Warren, head of the Cycle to Work Alliance, says: “2019 has seen huge, positive changes for cycling, with the Government’s investment in bike racks at railway stations and the updated Cycle to Work scheme guidance.

“Last year we had over 25,000 people pledge to take part in Cycle to Work Day and we’re hoping for more this Thursday. By joining forces with Love to Ride, we think we can achieve that. We all know from that the nation’s enthusiasm for cycling continues to grow and more and more companies are offering the cycle to work scheme, as they recognise the benefits for their employees. So, if you haven’t tried it, or got out of a routine, give it a go!”

Singer and Magic Soul radio presenter, Lemar says: “I cycle mainly for exercise and to clear the mind. Doing Magic Soul gives me the perfect excuse to jump on the bike whenever I can and roll through central London. Cycling is great for fitness and lifts the spirits. Anyone thinking about joining in, I would hugely encourage, even if you’re just starting your cycling journey, Cycle to Work Day is the perfect day to start. You’ll be amazed at the benefits it brings your body, mind and soul.”

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