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Consumers are suffering “Post Deletion Stress Disorder” due to a lack of room on their phones and tablets for pictures, videos and selfies, according to a report. WD’s survey found that more than half of UK users have been forced to delete digital content from their devices due to capacity issues and have regretted doing so.

Seven per cent of users run out of space on their mobiles daily, 16 per cent reach full memory at least weekly and 31 per cent hit full capacity once a month.

This is a result of their digital content consumption, with 77 per cent downloading apps each month and a third downloading a feature film over the same period.

Yet 44 per cent of users admitted they don’t know what is taking up the most space and the survey found that relatively low numbers are taking advantage of expansion options.

Only a third have invested in an external hard drive to connect via a cable, just 16 per cent are using a free cloud service and only two per cent are paying to use the cloud.

“Running out of storage space isn’t the greatest challenge threatening mankind at the moment, but it’s certainly an annoyance for a great many consumers,” said Jim Welsh, executive vice president and general manager of content solutions at WD.

“Our findings clearly show that currently consumers are sacrificing precious memories and valuable content to make more space on their devices. Clearly, attitudes towards storage purchasing have not yet caught up with appetites for digital content.

“As consumers continue to be lead more digital lifestyles and are forced to choose between which files to keep or delete, we believe consumers will look for external storage solutions that bring more value with features that help them store, share and back up their digital content from mobile devices and computers.”

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