2024 Engage Awards Winners

Editor

10 minute read

Meet our 2024 winners!

Last night, we held our annual Engage Awards ceremony, celebrating engagement across customer, employee, sales, and marketing. Together, these engagement efforts contribute to organisational success and sustained growth. Our glittering Awards Ceremony took place at The Brewery in London, where the British comedian, actress, model and presenter Ellie Taylor delighted the audience and announced the 2024 winners.

Discover the winners, runners-up, and finalists in each category below.

BEST CUSTOMER MARKETING STRATEGY

Winner: Fibank

Chill Tubs
Fibank
IP Gruppo API

CONTENT MARKETING

Winner: EE

Anteriad
EE
Sharper B2B Marketing

EMPLOYEE ENGAGEMENT FOR CUSTOMER SERVICE AWARD

Winner: Ethos Farm

Aucera
Ethos Farm Ltd
Fibank

MARKETING TEAM OF THE YEAR

Winner: Virgin Media O2 Business

Clarivate
Eckoh
Talan UK
Virgin Media O2 Business

SALES ENABLEMENT

Winner: NFU Mutual Direct

Davies Consulting
MarketStar
NFU Mutual Direct
Revolut
RingCentral

BEST REMOTE/HYBRID WORK STRATEGY

Winner: XPS Group

DBS Bank
DOĞUŞ OTOMOTİV
Domestic and General
EPAM Systems
XPS Group

LEAD GENERATION

Winner: Compass Group UK&I

Compass Group UK&I
Eckoh
Indeed
Platinum Spas
YourShortlist
Ziggy

BEST CUSTOMER LOYALTY AND RETENTION STRATEGY

Winner: Octopus Energy

Highly Commended: Biffa

Augeo
Biffa
HERA COMM SPA
Miral Destinations
Nordic Spirit
Octopus Energy
YouTube

BEST EXAMPLE OF MARKETING ENGAGEMENT

Winner: Talos360

Highly Commended: Boots UK

Augeo
Boots UK
Bupa Global
IP Gruppo API
Make Agency
Talos360
YourShortlist

BEST USE OF ACCOUNT-BASED MARKETING (ABM)

Winner: ServiceNow

Highly Commended: 6Sense

6Sense
Gemseek, Part of Accenture Song
MarketStar
PwC
ServiceNow
Virgin Media O2 Business
VMWare

BEST USE OF LIVE, DIGITAL AND/OR HYBRID EVENTS MARKETING

Winner: KPMG LLP

Highly Commended: Atlassian

Atlassian
Bupa Global
Dotdigital
Education Mutual
EQ Communications
Financial Times
KPMG LLP
Splunk

BEST INTERNAL COMMUNICATIONS STRATEGY

Winner: Currie & Brown

Highly Commended: Arriva Rail London

Arriva Rail London
AXA UK
Baker Hughes X Benefex
Currie & Brown
Monex Europe
Moody’s Corporation
Creative & Kainos
Product Madness
Worldwide Recruitment Solutions

ORGANISATIONAL CULTURE

Winner: Correla

Highly Commended: LV=

Bupa Care Services
Central and North West London NHS Foundation Trust
Correla
Dementia UK
EDF UK
Eurail BV
LRQA
LV=
NKD + A.P Maersk
RHI Magnesita

OVERALL CUSTOMER EXPERIENCE EXCELLENCE AWARD

Winner: Octopus Electric Vehicles

Highly Commended: Correla

Atlassian
Correla
Dubai Health Authority
Fibank
The Institute of Supply Chain Management (IoSCM)
Landmark Information Group
Magyar Telekom PLC
MTR Elizabeth Line (MTREL)
Octopus Electric Vehicles
TTEC & Volkswagen Group

BEST DIVERSITY AND INCLUSION STRATEGY

Winner: PepsiCo UK

Highly Commended: RHI Magnesita

Coats
Colliers
iQ Student Accommodation
LV=
PepsiCo UK
RHI Magnesita
RSPCA (The Royal Society for the Prevention of Cruelty to Animals)
RX
Tech Mahindra BPS UK
TTEC & Volkswagen Group UK

BEST EMPLOYEE ENGAGEMENT TEAM

Winner: Nationwide Building Society

Highly Commended: Cuckoo

Aldermore Group
Bupa Care Services
Cuckoo
DBS Bank
DOĞUŞ OTOMOTİV
Firstsource Solutions Limited
The HALO Trust
Monex Europe
Nationwide Building Society
RHI Magnesita

VISION AND VALUES

Winner: MarketStar

Highly Commended: Cuckoo

AllPoints Fibre Network Limited
Bird & Bird
Cuckoo
Dementia UK
Exinity
Hyble Technology Limited
LRQA
MarketStar
Creative & Merlin Entertainments
Royal College of Physicians
Two Ltd

BEST USE OF VOICE OF THE EMPLOYEE

Winner: Deliveroo

Highly Commended: Bupa Care Services

Bupa Care Services
Clarity Environmental Ltd
Deliveroo
HSBC
iQ Student Accommodation
The Keyholding Company
Magenta Living
Mastercard
Springer Nature
Vueling Airlines
Witherslack Group

BEST USE OF INNOVATION IN CUSTOMER ENGAGEMENT

Winner: ASOS plc

Highly Commended: Nordic Spirit

ASOS plc
Clarity Environmental Ltd
DBS Bank
HERA COMM SPA
Klearcom
Lenovo
NEXUS – MVNE Platform powered by Lifecycle Software
Nordic Spirit
Odido Netherlands
Xero

BEST USE OF TECHNOLOGY IN CUSTOMER ENGAGEMENT

Winner: Odido Netherlands

Highly Commended: Plusnet (Part of BT Consumer EE/BT/Plusnet)

Highly Commended: Lenovo

DBS Bank
Evri
Gemseek, Part of Accenture Song
Lenovo
LiveX AI
Numa Stays
Odido Netherlands
Plusnet (Part of BT Consumer EE/BT/Plusnet)
Sharper B2B Marketing
SmartHub
Snap Fitness
TLC Worldwide and COSMOS
Xdroid International N.V
Xero

BEST CUSTOMER CENTRIC STRATEGY

Winner: Octopus Energy

Highly Commended: bOnline

Highly Commended: Bupa UKI

6D Technologies
bOnline
Bupa UKI
Crown Commercial Service
EE Ltd - (Consumer - EE/BT/Plusnet) part of BT Group plc
HERA COMM SPA
NFU Mutual Insurance Society
NRG Energy, Inc.
Octopus Energy
OVO
SmartHub
James’s Place
The StepStone Group
Vodafone UK Ltd
YouTube

BEST CUSTOMER SERVICE TEAM

Winner: Clarity Environmental Ltd

Highly Commended: Front

Highly Commended: Bristan Group Ltd

Accu
AllClear Insurance Services
BHN
Bristan Group Ltd
Clarity Environmental Ltd
Education Mutual
Front
Hyble Technology Limited
NFU Mutual Direct
Premier BPO
Simplyhealth
Softlink Information Centres
SuperOffice
Totalmobile
Zensai

BEST EMPLOYEE WELLBEING STRATEGY

Winner: GFM

Highly Commended: Simplyhealth

Highly Commended: Correla

Correla
DBS Bank
Entain Group
GFM
HubGem Marketing
Lipsy
PepsiCo Europe
Product Madness
Royal Mail
RSPCA
Simplyhealth
Sopra Steria Ltd.
Tech Mahindra BPS UK
UAB Bitė Lietuva
Versus Arthritis

BEST USE OF CUSTOMER INSIGHT

Winner: Landmark Information Group

Highly Commended: Cromwell

Highly Commended: Join the Dots, Part of Salocin Group

Accord Mortgages & Gusto Research
Amdocs
AXA Health
Cromwell
DBS Bank
Dubai Muncipality
Homeprotect and The Foundation
IP Gruppo API
Join the Dots, Part of Salocin Group
Landmark Information Group
MTR Elizabeth Line (MTREL)
NatWest Rooster Money
Sharper B2B Marketing
The Warrior Academy
YouTube

BEST USE OF INNOVATION IN EMPLOYEE ENGAGEMENT

Winner: Wellcome Trust

Highly Commended: HSBC

Highly Commended: Vueling Airlines

DBS Bank
Exclusive Collection
Finastra
HSBC
Lipsy
Outfit7
Personify Health
Product Madness
Relesys & JOE & THE JUICE
Springer Nature
SPS Switzerland AG
Taylor and Francis Group
trentbarton
Vueling Airlines
Wellcome Trust

BEST USE OF TECHNOLOGY IN EMPLOYEE ENGAGEMENT

Winner: King’s College NHS Foundation Trust

Highly Commended: Taylor and Francis Group

Highly Commended: VML

Arriva UK Bus
Augeo
Ciena X Benefex
Each Person
Exclusive Collection
Kengage LDA (vaibe)
King’s College NHS Foundation Trust
Oak Engage & Burger King
Personal Group
Personify Health
Relesys & JOE & THE JUICE
Poundland, Dealz and Pepco
Taylor and Francis Group
VML
Zest Technology

BEST USE OF TRAINING

Winner: Intellectual Property Office with The First Word

Highly Commended: Accenture/Tag

Highly Commended: SoftServe

Accenture/Tag
Bright Innovation/Informa Markets
Cera Care
Clarity Environmental Ltd
Colliers
FLOWSPARKS NV
Genpact UK – TS BCM Consulting Division
HSBC
Intellectual Property Office with The First Word
Just Global
Mars, Incorporated
Mitie
OVO
Practical Action
Royal Mail
SoftServe
Springer Nature
TheTruthWorks & Arval Group
TTEC & Volkswagen Group
Xero

GREAT PLACE TO WORK

Winner: CCI Global