Argos continues its digital journey
As well as for payments, customers will be able to use their smartphones in conjunction with staff lanyards recommending offers and cards that trigger a download of the chain’s app.
The initiative will be powered by Proxama’s Mobile-In-Retail and TapPoint solutions.
Argos head of publications and new media Dominic Pemberton said: “By using NFC we hope to encourage app downloads, increase mobile sales and improve our multi-channel customer experience.
“This pilot is also part of our initiative to reduce the printing and distribution costs associated with our catalogue.”