02 and LivePerson expand digital relationship
LivePerson a leading provider of digital engagement solutions and O2, the commercial brand of Telefónica UK Limited, today announced the extension of their partnership, as O2, a leading telecommunications company with over 23 million customers, expands the company’s digital engagement services to their customers.
O2 has made significant enhancements to its digitally-led customer service strategy to include live chat, rich-media, and mobile engagements, providing the best possible service to customers. LivePerson plays a critical role in this strategy, as a long standing partner and an expert in helping brands connect with their customers.
Richard Clarke, Head of Digital Service, O2 comments: “We’ve seen a dramatic increase in the level of engagement with customers across our digital channels in recent years, and LivePerson has played a key role helping us engage with our customers in these channels. We look forward to expanding this relationship further to continue to offer our customers the best possible service. Consumer behaviour is changing rapidly, and having a partner like LivePerson to help us engage our customers in what’s fast becoming a preferred channel, is a fundamental advantage for us as we look to strengthen our digital customer service platform.”
“O2 is an example of a truly innovative, customer-centred company, adopting the latest digital engagement technologies in order to meet and exceed the evolving demands of today’s consumers. Their continued investment in digital engagement solutions is a testament to their commitment to the customer experience, and the growing importance of providing rich, personalised engagement in the digital channel,” said Alan Banks, Head of EMEA at LivePerson. “LivePerson is committed to helping brands create meaningful connections with their customers, and we’re delighted to partner with O2, as they continue to provide superior customer service.”