Join this webinar to hear how one of the UK’s leading betting companies connects with its existing customer base in order to drive customer expansion, customer loyalty, and revenue growth.
Skybet embraced a customer-centric culture, and built authentic relationships with its customers through insight-driven decision-making. This case study demonstrates how the business connected transactional and behavioural data using Vision Critical’s customer intelligence platform. This enabled Skybet to have a single customer view in one complete data ecosystem.
Through collecting customer relationship intelligence, Skybet has seen accelerated growth across the business.
Join the webinar to find out:
- The business challenges Skybet faced, and the strategy that overcame these challenges.
- How Skybet continues to drive innovation through engaging its own customer base (can we insert a stat here? Response rate?)
- How insights-driven decision-making boosted ROI at Skybet
- What it means to be an insights-driven business, with a customer-centric culture
Vision Critical provides a leading customer relationship intelligence platform that enables companies to drive continuous engagement with their customers.
Saad Ghauri has 7 years’ experience in the software and technology space, with a passion for bringing new and innovative technology into the marketing world. Starting his career at global technology company, SAP, focused on strategic partner relationships, Saad then progressed on to a London-based start-up to build an industry-leading network of partnerships, from scratch.
Since joining Vision Critical, Saad has taken on a breadth of responsibility, bringing his valuable experiences from marketing technology to help develop strategic partnerships, onboard clients, and contribute to the overall sales strategy for the EMEA region.
Steve is a successful career journalist, thought leader and published author with a wealth of experience in all forms of media, both offline and online, including local and national press, trade and business publications, TV and radio, websites, social media and online web event broadcasting. Since its launch, Engage Customer has rapidly established itself as beacon of thought leadership in a rapidly changing customer environment. Steve is widely recognised as one of the world’s leading journalistic authorities in the fields of customer and employee engagement strategy and the increasingly important role of multichannel customer engagement strategies in business..