Understanding employee values key to engagement
According to a recent Maritz Motivation Solutions study, companies can improve the effectiveness of the reward and recognition programmes they invest in by focusing on participant values. While businesses have spent more on employee reward and recognition programmes in recent years to attract top talent and retain good employees, only 45.3 percent of employees feel meaningfully rewarded and recognized by those programmes.
"Businesses tend to create employee programmes in a vacuum, adopting a one-size-fits-all approach," said Michelle Pokorny, solution vice president of employee engagement and recognition for Maritz Motivation Solutions.
"However, to truly engage employees, businesses need to understand what drives and motivates individuals, and then design a programme to fit those needs. We know people pay more attention to things that align with their values so understanding the predominant values of your people is a great place to start in making your program more relevant."
Maritz Motivation Solutions designed its study in conjunction with The Maritz Institute to help employers understand employee values, attitudes, intentions, and reward and recognition preferences. The study serves as a model for Maritz Motivation Solutions' next generation research product, Motivation Insight, which clients can use to obtain the following insights regarding their unique employee populations:
How the individual, their manager and the organization impact motivation
The impact of an organization's organizational climate (e.g. culture of recognition, celebration atmosphere)
How manager support impacts motivation
The relationship between employees' perceptions of the organization's values and their own personal values
The impact of performance-based reward systems on motivation
The national study indicated a relationship between how effectively employees felt rewarded and recognized, and several factors that can be improved with good programme design. These factors include leadership support, reward and recognition efforts of direct managers, appropriate reward options and communications, support of personal goals, alignment with company strategy, reinforcement of consumer-focused actions, and alignment with corporate culture and values.
The study also indicated a relationship between feeling meaningfully recognized and levels of engagement. For example, of employees who stated they were not meaningfully recognized:
80.4 percent did not agree with the statement, "Overall, I am completely satisfied with my job."
58.3 percent did not agree with the statement, "I feel motivated to go beyond my formal job responsibilities to get the job done."
71.4% of those not meaningfully recognized did not agree, "I would be very happy to spend the rest of my career with my company."
"To engage employees in a manner that is meaningful and motivating requires an understanding of our innate human drives and what people value and view as important," said Pokorny. "In all cases, we have to consider that employees are people first."
To identify opportunities for creating better employee programmes, the study focused on distinguishing the specific drives and values of employees relating to reward and recognition programmes. Four distinct employee value segments emerged – Altruists, Drivers, Pioneers and Stabilizers.
Each segment possesses values unique to their particular segment, specifically about how they work, how they prefer to be rewarded and recognized, and how to effectively communicate to them.
"Values work as a powerful filter for what we pay attention to, so understanding the predominant values in an organization is hugely important to breaking through the overload of information and reaching people. With these specific employee value segments, companies can better understand and respond to the uniqueness of employees, as well as their different needs in employee programmes," added Jennifer Kallery, division vice president for Insight Services at Maritz Motivation Solutions.
"Overall, greater understanding will help companies design more effective and efficient reward and recognition programs, leading to happier, more engaged employees who deliver on the brand promise."
By understanding the values held by each of these employee segments, companies can develop approaches that take into account the wants, needs and motivators for specific employee groups. This knowledge can help companies tailor communications, rules, rewards and recognition to meaningfully engage more employees in achieving the company's mission and goals.