Employee Engagement

In the past year, the world has become reliant on technology to stay connected, which has had a huge impact on the nature of the workforce. It is predicted that 42% of the US labour force is currently working from home full-time.

The team at Expert Market were interested in how companies have found the switch, and what their plans for the uncertain future are. They surveyed 100 businesses based in North America and Europe from a range of industries and found:

  • 74% of business owners and CEOs said all employees at their company are working remotely
  • Before the pandemic, only 7% of participants said the majority of employees were working remotely
  • 72% anticipated employees will want to remain working from home, even once the organization returns to the office.

The overwhelming majority of businesses (90%) see positive benefits in working from home including increased employee engagement and happiness, yet at the same time, 71% said they have witnessed negative impacts, such as a reduction in productivity, difficulty maintain work-life balance, and difficulty assessing accountability.  63% of businesses are unsure when their employees will return to the office, but the most anticipated times for returning were January 2021, Spring 2021, or introducing staggered return times. 67% reported using Zoom and Email to keep in touch with colleagues, followed closely by Slack. Skype, which has seen a fall in popularity over recent years, was only reported by 12.7% of respondents.

Expert Market also interviewed business owners and CEOs on their challenges and positives of remote working:

Challenge: creativity

Jamie Love from Monumental Marketing commented: “We develop websites and creative assets for our clients. What used to take 10 mins huddled around a table now takes hours over Zoom. We’ve found a nice remedy by setting up a drop-in office in my house where we can come together (when needed and allowed) to increase our productivity”

Challenge: assessing accountability

“It has been a challenge to determine exactly how productive all of my employees are. Creating check-in times and assigning clear deliverables has been very helpful for accountability but that is the toughest part of having my workforce be at home. We have every task assigned in Basecamp to keep things tracked and organized” – Kevin Miller – the word counter

Challenge: staying motivated

“In sales, daily check-ins, and weekly pump up meetings are required. It is difficult to know that everyone is excited, doing work, and keeping up with their responsibilities.” – Justin Loncaric of JL Realty Group

Positive: connecting with true motivation

“Remote working has given us more chance to reconnect with our true motivation, why we do what we do, and refresh that initial spark. This pandemic has simply hardened our resolve in realizing that we always need to be on our toes to be at the forefront of our industry. Someone said to me once, If you’re not the lead dog, the view never changes… COVID-19 has proven that to be so true!” – Aleksandra Horwood – Happy Stance Yoga Therapy

Positive: a happier workforce

“Having the optionality to work remotely or in-office is key — and having control over your time and being productive when works for you is essential in a happy workforce”. – Alison Bernstein – Suburban Jungle

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