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Our purpose is to make a difference to our clients’ business success. Our innovative research and analysis tools, which drive client success in business strategy, marketing, sales, customer service and HR functions, include:

Customer research

  • Proven qualitative and quantitative research methods such as focus groups and quantitative surveys online and offline
  • AI and machine learning algorithms to ensure the most effective data collection and validation to support business decision making
  • Social media data sourcing and ethnography for a deep understanding of customers
  • Behavioural Economics techniques to understand consumers and develop solutions to influence customer behaviours.

Data analysis

  • Advanced analytics programmes including R, Q, and Python to generate business-critical insights from large amounts of data
  • Adoption of new insight platforms and tools to improve the speed and cost-effectiveness of our work for clients.

Business decisions

CX facilitation and training

We equip managers and staff to deliver great sales and service experiences, whether in a face-to-face context or through digital channels.

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