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Tracy Sheldon was appointed Head of Operations Support at Ageas Retail Direct (RIAS and Castle Cover brands) in September 2009.

As Head of Operations Support, Tracy is responsible for operational customer experience, process improvement, the operational change agenda and a range of operational support activities.

With over 25 years of financial services experience in Retail Banking, Wealth Management and General Insurance, Tracy leverages her extensive skill set from sales, marketing, change management and operational roles in order to deliver customer‐focused solutions, which generate strong commercial results.

Tracy has a Marketing and Psychology degree and holds a range of other professional qualifications including Prince 2, CeFA, AFPC and is a Lean Six Sigma green belt. In her spare time, she is a keen gardener and enjoys travelling..

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