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As HR Director of Birds Eye UK & Ireland Sam has a personal passion for nurturing a culture where individuals feel confident to bring their whole selves and best selves to work every day. She brings her own authenticity and direct approach to everything she does.

Sam is proud to have worked with the Birds Eye business for over 8 years and has experienced the cultural journey from Private Equity ownership to becoming part of Nomad Foods – Europe’s largest frozen food company.

During her time at Birds Eye and Nomad Foods Sam has led the people Integration of two UK household brands – Aunt Bessie’s and Goodfella’s – evolving an inclusive culture across multiple locations.

Sam’s conviction that anything is possible and speaks from the experience of someone who is willing to experiment and learn from mistakes quickly to come back stronger.

Clear and inspiring communication, connecting on a personal level with individuals, is at the heart Sam’s approach ensuring team members are able to connect with a human organisation. Sam brings her own authenticity and humour to her sessions with an open and informal style.

Most days, at some point, she will remind us that “we are all human”.

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