For the past 19 years, Ruxandra Ciulu has been both an academic and a practitioner, taking the best from both worlds. She is passionate about working with people and supporting them to generate impact and make a difference. Since 2015, she has been the HR Manager of Expert Network, a Romanian SME in the field of IT part of Belgium’s Wildstream Group. For the past 6 years, Ruxandra has been developing from scratch Expert Network’s HR processes and has actively supported major change processes at company level. The company has created its turnaround strategy to redefine its business model for more sustainable growth and international expansion, change in customer type and extended added value. This was also reflected into HR processes, which were completely re-evaluated and positioned for sustainable growth. On the academic side, Ruxandra is based in Romania and has international experience teaching in other European countries and taking part in international projects. She also coordinates two programs with international exposure at her home university. Ruxandra holds a bachelor in Management, a Master of Arts in HR and a PhD in strategy.