Roope Heinilä (February 14, 1988) founded Smarp in his living room with university classmate Mikael Lauharanta in 2011. As CEO of Smarp, he has grown the business from a two person startup to a global company with over 70 employees and offices in Helsinki, Stockholm, London and Atlanta. Heinilä has been featured on BBC World News and selected as one of the “35 under 35” Finnish business leaders by the leading business publication Talouselämä (published on issue 44/45/2015). Heinilä holds a Bachelor’s degree from Aalto University and is also featured by the university as one of their “showroom” alumni.

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