Richard Stollery has recently moved back to the UK to become Head of Customer Sales and Service Centre Transformation at Marks & Spencer. For the preceding two and a half years Richard was Global CRM Director at Adidas AG in Germany. Before that he was Director of Consumer Experiences at LEGO. Richard joined the LEGO Company in 2001 as European Consumer Services Director. He designed, developed and implemented the “Now to Wow!” strategy that brought greater focus on the consumer experience across multiple LEGO touchpoints. Earlier, Richard was General Manager, Direct Operations, Xerox Europe..