Prelini joined Zendesk in August 2017 and serves as VP Marketing EMEA. In her role, she oversees the regional marketing strategy and execution including public relations, channel/alliances, web and social media efforts. With over two decades of marketing experience from both software and SaaS, Prelini has led marketing initiatives and practices for blue chip companies including Lotus Software, IBM, Adobe, Lithium Technologies and Bazaarvoice. An accomplished public speaker and thought leader on customer experience, social and marketing, Prelini breaks the mould of a traditional marketing leader, constantly looking at new approaches, ideas and leading change within the industry. Prelini obtained a Master’s of Science in Marketing in 2010, with a focus on customer experience management. In a connected world where relationships are complicated, Zendesk builds software to better those customer relationships.