Peter is passionate about his colleagues and customers. Having spent 25 years with Lloyds TSB, the last five running their Direct Insurance business, he then moved to LV= in 2005 relishing the challenge of helping to turn the company’s fortunes around. Here he has played a key role in shaping and delivering the excellent people, customer and business results achieved as LV= shot from the UK’s 12th to the 2nd largest car insurer, also being named as YouGov Most Recommended Insurer, Moneywise Most Trusted Insurer and to complete the hat trick the leading Insurer in the ICS Customer Satisfaction Index.

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