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Peter is passionate about his colleagues and customers.  Having spent 25 years with Lloyds TSB, the last five running their Direct Insurance business, he then moved to LV= in 2005 relishing the challenge of helping to turn the company’s fortunes around.

Here he has played a key role in shaping and delivering the excellent people, customer and business results achieved as LV= shot from the UK’s 12th to the 2nd largest car insurer, also being named as YouGov Most Recommended Insurer, Moneywise Most Trusted Insurer and to complete the hat trick the leading Insurer in the ICS Customer Satisfaction Index.

With a relentless determination and belief in LV=’s ‘virtuous circle’: that by putting colleagues first, customer satisfaction soars and with loyal customers profits flow, this winning formula has seen LV= collect CCA ‘Great Places to Work’ and European Call Centre Award ‘Best Customer Service’ 3 years in a row with Peter also being recognised as CCA’s Director of the Year in 2012..

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