Paul heads up the award winning social media engagement team for Telefonica in the UK. His role is to define and deliver the social media engagement strategy for the O2 UK brand. That responsibility stretches from general brand engagement to reputation management and customer service in social. Yes, all this while keeping O2’s core, fun brand ethos throughout. He’s driven award wins such as the inaugural Twitter Flock award for outstanding use of the Twitter platform, PRCA Crisis and Issues Management best in-house team 2013 and many more..